I remember the chaos of 2024, when businesses were spending upwards of $150,000 just to maintain separate, feature-parity native apps for iOS and Android. That staggering cost wasn't just a budget issue; it was a strategic failure that forced startups and even large enterprises to make agonizing choices between market reach, development velocity, and budget constraints.

When I look at the operational budgets of the enterprise clients my team advises, the same drain always appears: the dual codebase tax.